Let's find your niche and run with it.

Built on a foundation of trust, dedication and ambition, Niche Media is a forward-thinking PR firm focusing on amplifying the careers of country music’s next generation. Founder Noelle Lambert was raised in a family of entrepreneurs who taught her to never shy away from hard work and pursuing what you love. The New York native was ingrained in media from a young age, with her father spending decades of his career as a Publisher.

Possessing an inherent passion for both country music and business, it was clear that she wanted to chase after a career in the country music industry. With Nashville playing a large role in her life for nearly 15 years, Lambert acted on this desire by gaining experience in various sectors of the business while specifically honing in on her consistent love for Marketing and Journalism, which she now has over ten years of experience in. In August 2023 she launched Country Credits, an online media outlet that focuses on spotlighting behind the scenes efforts of the country music industry. The company quickly became a go-to platform for industry professionals and fans alike. While fostering strong, genuine relationships with artists and those working alongside them, Noelle prioritizes authenticity and is rooted in the strong values and beliefs that define her.

Niche Media was born out of passion, but it grows on results and trust. Strongly committed to each client, we are aware of the ever-changing landscape of the country music industry and believe our approach will help propel the careers of every artist we serve.

Let’s find your niche and run with it.